You do not should a digital marketing geek to comprehend how fast the trend of mobile web surfing has depressed by the recent times. Some of the recent studies reveal world wide web traffic which comes from mobile platform accounts much more 15% of the total visitors and it is rising. So, what does this mean for you? Well, it can be a wake-up call if have not done anything to focus on the mobile web browsers. Since, the number of mobile web users has risen so drastically, you need to have to develop a mobile version of your website for your special target audience to stop them connected, on the step!
What Should You Begin doing?
For hooking in internet audience at large, you could get a different website for mobiles as well relating to desktops, tablets and iphones. This will work fine provided you have adequate time and patience to update all the versions regularly. But developing a website developed for each single device and keeping them updated is a great ordeal and ideally, you ought to have one website, which runs off one CMS, readjusts itself in different screen sizes of varying smartphones. Herein, you can embrace two proven techniques – Responsive Web Design (RWD) and Adaptive Web design (AWD). Although there instantly similarities between the two techniques, yet they differ in varying ways.
What is Responsive Website design?
Responsive Web Design has been a fad but a trend that existed for some time now now. To put it simply, responsive design designates a web layout wherein the content, images along with the other designing elements stay the same, but shrink immediately to adjust associated with specific screen size. In responsive type, the content can be managed from CMS and it is quick, easy and economical solution which can be implemented without hassle.
However, if your website has large files like high resolution images and videos, it will take too much time to load on a mobile device and this is whereas the Adaptive designing steps into.
What is Adaptive Web page design?
Adaptive design is significantly newer concept in the business. Essentially, this technique adapts to is actually displayed in the devices, depending upon the devices’ capabilities and its’ screen size. In this form of web lay-out, inspite of the point that the content remains same, there are certain changes that appear in design and style elements, depending whether users are accessing the site from a desktop computer or through a mobile phone or tablet. In adaptive type, varying layouts are used, including few ‘Responsive’ elements which reduces the different number of templates. In extreme notions, adaptive layouts completely rephrase the content and adjust/remove excess images and video files.
Adaptive Design for the web is yet to gained popularity in the industry, nevertheless the concept is genuinely seeking new heights, in times to come. The end-goal is to enrich the user-experience, to its finest. However, there are certain cons of AWD practice.
Adaptive websites cost more n comparison to the responsive designs
AWD can goof up an entire feel of checking out the if it isn’t backed up by proper planning.
Since AWD re-adjusts the design elements and even reword content, it might bring in brand inconsistency and confuse your target audience when they see different interfaces on varying models.
So what’s The Bottomline?
While Responsive design can be the finest solution which simplifies the information provided on a website by adjusting itself to varying screen sizes, the adaptive type is alot more user-focused. In years to come, much more than 50% of world wide web users will use their mobile devices to surf the world wide web and hence it is preferable to blend adaptive web lay-out techniques with responsive elements to leverage the net visibility, engage whatever target visitors and leverage the conversion rate.
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